Virtus Capital Management Inc. (formerly STEVLOC Management Inc.), or VCMI, is a registered Exempt Market Dealer (EMD). VCMI provides investors access to private capital market investments. Virtus was looking for a creative agency to introduce a new look and feel to an established financial services company. Katch handled discovery, go-to marketing strategy, and execution.
Strategy:
Katch Media’s approach focused on a three-part strategic implementation: - Brand strategy, discovery, and market research - Rebranding & website design - Marketing campaign, social media content, lead generation
Our stats show that 60-90% of a website's visitors come from a mobile device; It is by no surprise that we prioritize a responsive-first design. Virtus' previous website was designed over 10 years ago and was a cause of a high bounce-rate, meaning users were leaving the site! A new responsive design increased session time and conversion rate.
Resto-Mod
Virtus is a brand which has a very structually sound brand, which means it sells quality products and has a loyal consumer base. We decided that Virtus didn't a super modern, millenial-esque look, it just needed some good old fashion TLC, and that exactly what we gave it. We kept all the things that made Virtus stand out and replaced all the old clunky stuff with sleek new stuff. The result was the breautiful, a brand which offers a very catered offering with all the bells and whistles of the new age.
The Outcome
A full-scale marketing campaign backed by intelligent strategy and modern design. Katch helped Virtus increase website browsing satisfaction, client acquisition, and client retention.
