Welcome to our introduction to digital marketing series! Here, we’ll be taking you through the basics and tools that every modern marketer must know in order to thrive in this world.
The digital marketing landscape is as vast as it is highly saturated and can feel a bit daunting for beginners, but it’s nothing to shy away from.
Now more than ever, digital marketing has become the must-know method to effectively promote and market a brand’s product and services. So, it’s integral to get a footing in this new world and understand how you can find your place in this exciting and ever-changing sector.
The Digital Marketing Landscape refers to the online marketing industry where consumers engage with content alongside purchasing goods and services. There are different tools with different capacities that can help you plan a strategy and accomplish your objectives.
A. Social Media Marketing
Social media is a kind of swiss army knife of marketing – you can create content related to your product/services or pay for advertising to build your target audience who are interested in your product/services.
Influencer marketing is a subsection of social media marketing, using social media influencers – individuals who have developed their own online community – to help sell products to people who may not have known about this market niche.
They can play a key role in informing them about the product/service, almost like a form of conversation marketing. Influencers and businesses have both to gain through this collaboration which can extend into a long-term advertising relationship to increase brand reach and loyalty.
B. Search Engine Optimization (SEO)
SEO means leveraging search engines like Google to get your company’s website directly to prospective customers. There are two types of SEO’s:
C. Digital Advertising
This is a broad form of advertising using search ads, display ads, video ads, and more to engage with a target market on platforms such as Facebook and Google. Artificial Intelligence (AI) can use data and research to enhance customer relationship management (CRM) to help improve marketing strategies and understand a customer’s behaviours and habits, such as knowing which sites they browse on or what products they’re interested in.
Your company’s website must be easy to navigate and clear to understand for consumers. It should be accessible on someone’s laptop or phone, focusing on the user experience (UX) and usability on your website; if it’s quick to load, has easy call-to-action links, and a simple but effective layout, consumers are more likely to have a positive experience. If you have chatbots – AI that is always available to customers for help – they should also be mobile-friendly.
E. Email Marketing
This marketing tool has been used since digital marketing was practically born, with newsletters and subscriptions as a means to engage with customers directly. This tool might seem outdated in the age of social media, but with platforms like Substack, Ghost, TinyLetter all allowing writers to charge a small fee for content, there’s a trend in reviving the traditional email marketing.
Now that you know the basic tools and how they can be used, you can get started brainstorming which ones have the most potential to fulfill your company’s goals.
At Katch Media, we’re here to help guide you through this process. Stay tuned for more from our series on the digital marketing landscape or contact us to make sure you get started marketing the right way.